Saturday, August 28, 2010

Multiple Streams of Income - The Smart Way Vs The Hard Way

By Marcy Amaro

If you've heard it once, you've probably heard it a million times: "If you want to earn a real income with an online business, you need to have multiple streams of income." So, new internet marketers with high hopes, but little guidance, curry around trying to find several sources of income to leverage online. Thus, setting up their set of multiple streams of income that will create their wealth in no time!

Then reality sets in. You are starting an online business because your financial situation is not the best, or you are apprehensive about making the large financial investment a traditional business would require. So, you search for the least expensive opportunities you can find that still feel legitimate enough. So, you end up with four or five "sources of income", each paying you a commission of about $10-20 dollars each. You reluctantly do the math and realize you need to sell about 250 products and/or services from your "multiple streams of income" in order to replace your $5000 a month salary.

So, now comes the fun part, right? Advertising! You've heard that PayPerClick advertising is the fastest and easiest way to get results. So, you set up your AdWords account, and build a campaign for each of your sources of income. You set your keywords and your ads and go to bed eager with anticipation. Two days later you find that all the money you had for advertising is gone, you've only made a couple of sales that don't even cover the marketing expenses you've just incurred, and you won't even see any of that money, because your first commissions are reserved as security for returns. What now?

Well, unfortunately, this is where most people end their internet marketing career, or resort to spamming the social media sites until they are banned from all of them for life!

The good news is, there IS a smarter way to build an online business with multiple streams of income that will not drain you of all your marketing efforts, and which will yield longer lasting, more profitable results. In fact, this process is so simple, and it will seem so obvious once you see what it is, that you will wonder why everybody is not doing it this way.

See, the biggest problem with the "method" described above is that marketing efforts, and money, are not focused. Each affiliate program or network marketing company will give you a website to sell through and market. But, if you have ten different "businesses" and you are marketing for each one, then you have to split your time and marketing funds ten ways. The end result? One tenth the potential results!

What is the answer then? Unfortunately for some, the answer will require that you invest a bit more money at first. But, the return on investment (ROI) will be so much greater, it will be well worth the upfront cost!

What you will need to do is find a business (preferably a direct sales business which pays you on YOUR efforts, not someone else's) that offers a commission of at least $1000. Now, I know you're probably wondering if that kind of business even exists. Well, the answer is YES. Of course, the initial cost for joining that kind of a business will be relatively large. But, if you compare it to starting a franchise or some other form of brick and mortar business, your investment will still be rather miniscule.

After you have found your "high end" business, the rest is simple. Set up a generic landing page (there's tons of information on how to do that online), and offer some sort of report, training or video in return for people's contact information. Once they enter their data, you will need to have in place an autoresponder to deliver the content you promised in the landing page. Now, your high end business can be "pitched" either as part of the thank you page they land on after entering their information, or within your first mailing through the autoresponder.

What about those multiple streams of income? Well, that's the beauty of this process. Once they have entered their information, you can "suggest" any and all other products and services you are an affiliate of as part of our email marketing campaign!

Tada! Instant multiple streams of income! You advertise ONE site. Build your list by offering free content. Pitch ONE high end product or service with a big ticket commission, and monetize your list by offering multiple other products or services over time. Now, THAT's the smart way to build a business on multiple streams of income!

Marcy Amaro is the owner and creator of http://www.GlobalMarketingClassroom.com. She is a Christian, wife, mother of two, and a former English teacher. Her Passion is helping others who have a burning desire for success achieve their dreams. You too can succeed. Find out how at http://www.StrategicMarketingMaven.com.

Article Source: http://EzineArticles.com/?expert=Marcy_Amaro

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