Twitter Basics From a Marketer With More Than 200K Followers

Most people I speak with feel overwhelmed with Twitter and struggle relentlessly with how to get started on the platform. If you’re one of the many hiding from the tweeting blue bird, let me help you get started with a few tips:

Why Every Personal Brand Needs a Target Audience

The following is the fifth in the series "Personal Branding For A Better Life," in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand.

One of the fundamentals of good marketing is making sure you understand your target audience -- not only who they are, but what makes them tick.

10 Questions to Ask Before Determining Your Target Market

The better you understand your customer, the faster your business will grow. But new ventures often struggle to define their target market and set their sights too broadly.

"We often overestimate the market size, and in many cases there may not be one at all," says Robert Hisrich, director of the Walker Center for Global Entrepreneurship at the Thunderbird School of Global Management in Glendale, Ariz.

Management Lessons From a Public Company Gone Private

My executive team and I recently led a management buyout of IgnitionOne, our marketing technology firm from Dentsu, the Japan-based, global holding company. While this type of ownership can offer both scale and resources, at the end of the day, we knew as an independent force we'd be able to better attract and retain talent, innovate product offering and more aggressively grow the business.