Saturday, August 21, 2010

Entrepreneur Tool - Attracting the Perfect Client

Ahh, if we could only have every client be the perfect client and/or customer. Do you ever notice how successful entrepreneurs business owners always seem to have the best customers or clients? Why is that? Because successful people have standards. Now you might be saying standards, what do you mean by standards, and in this economy I will take whatever I can get! This is the wrong way to go about your business. I see it happen all the time in my business coaching program where business owners/ Realtors/entrepreneurs really have not got clear on who their ideal client is.

They are running around with clients that are never going to buy, or giving them the run around, or are just a complete pain in the butt but you end up working with the because they have no other business!

Successful entrepreneurs have the best customers because they cherry pick them by having standards and prospecting on a daily basis. And they are fearless on their lead follow up. You all know the fortune is in the follow up! I mean why bother going to a mixer or networking event if you are never going to follow up? That doesn't make any sense. If you are prospecting everyday you will fill your funnel so full that you only choose the perfect customers that fit your business.

Your mastermind group, your business coach or business mentor can help you identify these attributes. To begin, try this exercise from the 30 Day Total Business Makeover:

Think about your perfect client or your perfect customer. Who were they, want did they buy, how was your relationship with them, were they respectful of your time? Did they give you a great testimonial... I could go on and on... but you know when you have the great customer experience. I want you to write all of the attributes down... now those are your standards. See how easy that was:)

Tammy Burnell founded Turning Passions into Profits in September of 2009. She has since become one of the top group leaders of the Association of Women Entrepreneurs and an in-demand motivational speaker.
Tammy's ability to help others fast track their success has made her an extraordinarily effective coach. She helps clients get immediate results and start cashing in on their passions.

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